JWELL FRANCHISE : Global leader in distribution
through specialist outlets

Une autonomie et des concepts au profit des franchisés. Si J WELL est aujourd’hui le premier réseau mondial dans le secteur de la cigarette électronique. Il le doit à une montée en puissance et un développement régulier et réfléchi.
Créé en 2012, J WELL a d’abord ouvert plus de 110 franchises les deux premières années tout en établissant sa première usine de fabrication de e-liquides à Angerville, dans l’Essonne, puis l’ouverture de sa propre usine de fabrication en Chine fin 2013. Couplée à un investissement fort et permanent dans la recherche et le développement, l’entreprise parisienne s’est ensuite orientée vers l’international.
Aujourd’hui présente dans plus de 25 pays, elle dispose notamment de 25 boutiques en Chine. « Être totalement autonome nous permet aujourd’hui de maîtriser notre sujet, de créer la tendance et d’inventer nos propres concepts » souligne Olivier Sarfati, fondateur de J WELL. « La réputation de notre marque profite à l’ensemble de nos boutiques franchisées. »
Les futurs franchisés ne paieront aucun droit d’entrée et auront la garantie de réaliser des marges au-dessus de la moyenne du marché. « Notre philosophie pour l’ensemble de nos boutiques est simple : « le seul qui a raison, c’est le client final ». L’objectif est qu’il soit satisfait du service que nous lui apportons.
Pour s’en assurer, deux formateurs accompagnent les franchisés et un compte Facebook privé assure les échanges et les remontées terrain avec les commerçants.

(Extract from Le Parisien, 13/03/2017)

Olivier Sarfati - Signature

Home to more than 13 million smokers, France is one of the largest consumers of tobacco in Europe.

On Tuesday 7th February 2017, auditor Ernst & Young published an update to the 2016 study of the e-cigarette market. Undertaken on behalf of Nicoventures, makers of Vype and subsidiary of British American Tobacco, the report analysed trends in the vape market, as well as the behaviours of vapers, in seven countries. The study focused on France, the UK, Russia, Italy, Poland, Germany and South Korea, constituting 75% of the global market excluding the US and China. Ernst & Young (EY) surveyed 2000 participants aged between 18 and 64

The number of vapers rose by 120% in three years

The number of e-cigarette users among the French and British adult populations rose by 3.2% and 4.2% respectively; it is in those two countries that these devices are used the most.
The data is encouraging: more than 4 out of every 10 vapers attest to regularly using their electronic cigarettes; expressed as a percentage, this stands at 49% of vapers in France, 52% in the UK, and 63% in South Korea.
The proportion of ‘double users’ fell by 63% in 2013 and by 43% in 2016. Former smokers, who represented just 29% of vapers in 2015, now constitute nearly half (44%) of this group in the seven markets in which the study was conducted.

75% of vapers are aged thirty or over, and use flavours other than ‘tobacco’

Those aged between 30 and 64 represent three quarters of all e-cigarette users, 38% of which are aged between 30 and 44 years. E-cigarette use is marginally higher amongst males than females (53/47).
Last year, two thirds of vapers used sophisticated customisable devices, compared with just 55% in 2013. The most popular e-liquid flavours are tobacco, herbal and fruit flavours, with three quarters of vapers opting for flavours other than tobacco.

The numbers clearly demonstrate the increase in the market’s power: between 2013 and 2015 the number of vapers rose from 2.8 million to 5.1 million, a growth of 86%. The UK and France are home to the greatest numbers of vapers, representing 4% and 3.5% of the total population respectively.

With this number of users, the personal vaporiser market equates to 20% of that of tobacco in the UK, compared with 12% in France.

The 8 million smokers who have yet to try an e-cigarette represent a vital springboard for future market growth

The French network of e-cigarette sales comprises around 2000 specialised boutiques, as well as a large number of independent retailers, distributed unequally throughout the country.
In the current climate, only firmly-established, structured supply networks will be equipped to continue their development within the French market.

What drives a smoker to switch to an electronic cigarette?

La protection de la santé arrive en premier. 51% des vapeurs utilisent la cigarette électronique parce qu’elle est “moins nocive que la cigarette à combustion”. 49% parce que le vaporisateur personnel les aide à réduire leur consommation de cigarettes classiques. Le prix des vaporisateurs est aussi une motivation.

In 10 years, market size should have multiplied by 30

In 2009, turnover generated by e-cigarettes in the seven countries included in the study was valued at 630 million euros; in 2015, this figure was estimated at 7.5 billion euros. Ernst & Young estimates that by 2019 this figure should exceed 20 billion euros.

Tobacco sales weakened in 2016 (source: Le Figaro)

The decrease in sales observed by tobacconists does not necessarily equate to a decrease in consumption.

xactly 44.92 billion cigarettes were delivered to tobacconists in France last year, representing a decrease of 1.2% compared with 2015, according to figures provided by distributor Logista recently released by AFP. In value terms, cigarette sales dropped by 1.1%, to 15.17 billion euros.

“The advent of ‘plain packaging’ to the French market in 2017, November’s Moi(s) sans tabac initiative, and the rise of the electronic cigarette all affected tobacco sales in 2016,” surmises Bertrand Dautzenberg, pneumonologist at Pitié-Salpêtrière Hospital (Paris) and president of French Office of Smoking Prevention (Office français de prévention du tabagisme- OFT). “A decrease in tobacco sales corresponds to a decrease in consumption,” explains Professor Yves Martinet, president of the National Committee Against Smoking (Comité national contre le tabagisme- CNCT).

Which e-liquids are most popular?

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16% of vapers use e-liquids containing no nicotine. Tobacco-flavoured e-liquids are popular, representing 28% of the market (notably in France, where tobacco flavours represent 34% of sales). Fruit-flavoured liquids follow with 23%, then ‘floral and herbal’ flavours (20%), according to the analysis of the Ernst & Young study.

With the advent of more efficient and powerful devices, usage is trending towards a decrease in nicotine content. In 2013, 77% of vapers used e-liquids containing more than 11mg of nicotine per millilitre. In 2015, this percentage stood at no more than 11%. It follows, therefore, that the number of vapers using e-liquids containing between 1mg and 11mg of nicotine per millilitre has skyrocketed, increasing from 11% to 73% in two years. Moreover, 16% of vapers purchased nicotine-free e-liquids in 2015, compared with 12% in 2013.

J WELL was founded by Olivier Sarfati in 2012; the e-cigarette had by then arrived on the French market and a growing community of vapers was forming. At that time the few retailers operating within the e-cigarette market had little appeal from a marketing perspective, particularly in their approach to design, shop-fitting, and the supply quality of hardware and e-liquids available for purchasers.

J WELL commença par sa première boutique de cigarette électronique rue de Maubeuge à Paris en mettant l’accent sur une stratégie marketing pertinente et une offre de matériel avec des designs innovants, des lignes raffinées et variées à fin de se positionner en tant qu’enseigne premium dans l’univers de l’e-cigarette.
Dès son ouverture J Well fut la seule enseigne mono marque (de liquide et de matériel) présente en France ce qui conforta sa notoriété de marque. L’expansion sous un modèle de franchise a été un net succès pour en faire la franchise au plus fort taux d’ouverture de l’année 2013 avec l’ouverture de cent quarante-quatre (144) boutiques dans l’année.

The astounding pace of store openings facilitated massive investment in production and logistics. In 2013 J WELL established a dedicated e-liquid bottling factory just south of Paris, allowing the company complete autonomy in the creation, manufacture and distribution of its e-liquids. 2014 saw J WELL’s continued expansion across France and in Europe at large.

Off the back of this rapid growth, and with ever-increasing demand from the network of J WELL boutiques, the company founded its assembly plant in China, a place in which the creation of new products could be catalysed by the changing demands of the marketplace and in which complete mastery of production methods could be attained through continued innovation.

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boutique cigarette electronique

Fort de cette croissance et à la demande toujours croissante des boutiques de cigarettes électroniques du réseau JWELL a mis en œuvre son usine d’assemblage en Chine pour permettre la conception de nouveautés de manière régulière et accroître sa réactivité sur ce marché en constante innovation pour une parfaite maîtrise de sa production.

After its foundationJ WELL became the leading global network within this industry, and has remained at the head of the pack in France. We have international market presence in more than 25 countries, notably in Russia, USA, Canada, Peru, China, Japan and Malaysia.

2016 saw the expansion go from strength to strength as J WELL teamed up with a growing number of partners in these overseas markets.

After its foundationJ WELL became the leading global network within this industry, and has remained at the head of the pack in France. We have international market presence in more than 25 countries, notably in Russia, USA, Canada, Peru, China, Japan and Malaysia.

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EUROPE :
• France: 126 boutiques, with 10 new boutiques expected in 2017
• Italy: a key European market, J WELL products are distributed in more than 200 vape shops. 5 new J WELL stores to be established by the end of 2017
• Germany: ongoing project to open 3 new boutiques
• UK: 4 boutiques and 5 upcoming store openings
• Belgium: 5 boutiques established through the ‘Master Franchise’ system; 1 upcoming opening
• Holland: J WELL network currently developing throughout the Netherlands; already present in 5 boutiques
• Ukraine: 2 J WELL boutiques
• Romania: first boutique opened at the end of 2016; 10 new store openings due in 2017

INTERNATIONAL :
• China: an exclusive master franchise distributor- 25 boutiques opened in 2016; 50 new openings expected in 2017, with a view to reaching the goal of 300 boutiques by 2020
• Japan: an exclusive master franchise distributor, with the opening of a flagship store in Tokyo expected in 2017, and 50 boutiques by the end of 2018
• Canada: an exclusive master franchise distributor, with the opening of a flagship store in Toronto (Ontario) in 2017 and 10 boutiques by mid-2018
• USA: 50 vape shops distributing J WELL products in different states; negotiations underway with investors and/ or distributors for American network development
• Peru: 5 J WELL boutiques
• Algeria: 2 J WELL boutiques and approximately new openings expected in 2017

A travers notre contrat de partenariat pour toutes nos franchises de cigarette électronique et e-liquide, nous prenons l’engagement d’un accompagnement exclusif tout au long du processus.
Nous mettrons à votre disposition notre image de marque de leader, notre catalogue et notre réseau au service de votre développement et surtout de votre réussite. Un réseau structuré au sein duquel chacun peut se développer, s’épanouir, être accompagné et concrétiser ses objectifs.

R&D

Since 2013 J WELL has strived to build a Research & Development team comprised of specialists in the fields of mechanics, electronics, engineering and design in order to bring to market products boasting unrivalled performance and revolutionary innovation. The application of these specialised skills has allowed the brand consistently to develop its range of products and to spread its reach globally.

Our classic and premium e-liquids (all AFNOR certified and fully compliant with the Directive des Produits du Tabac) are crafted with the utmost care by our flavour experts. They are diacetyl-free, ambrox-free, and acetyl propionyl-free. We use only the highest-quality raw materials to obtain exceptional results, crafting products which deliver our consumers consistent enjoyment; as styles and fashions move with the changing of the seasons, we regularly innovate new collections and flavours to offer our consumers the widest possible choice.

Location

ouvrir franchise e-cigarette

De la qualité d'un emplacement commercial dépend en grande partie la réussite de votre projet. La localisation de votre franchise e-cigarette d’une superficie, idéalement de 30 à 70 m2, sera située en centre-ville, dans une rue très accessible et bien visible. Un emplacement N°1 ou N°1bis est fortement préconisé et ce aussi bien en centre-ville qu’en centre commercial.

Store Layout

Car votre cœur de métier est la vente et le conseil, nous vous guidons de A à Z pour que votre point de vente soit une future référence du marché. Pour ce qui est de l’aménagement, il suffit d’envoyer les plans de votre future franchise de cigarette électronique à notre service d'aménagement afin de recevoir un plan de placement mobilier, des rendus 3D photo et même vidéo pour vous projeter et pour agencer au mieux vos espaces. Cela permet de créer des boutiques au standing étudié, digne de la marque mais sans casse-tête de votre côté et surtout pour un coût extrêmement abordable grâce à notre service de fabrication de meuble dédié. Prévoir un budget estimatif entre 10K€ et 15K€.

Pricing policy

Our products’ tariff packages are meticulously calculated to correlate with market demand, guaranteeing fair margins so that your business can develop smoothly. We offer a contractual guarantee of geographical exclusivity, preventing the establishment of other J WELL outlets within a collaboratively-specified radius.

Training

Inevitably a great deal of know-how is acquired through the growth of such a vast commercial network, so J WELL offers generalised and specialised training in every field of the vaping market. From simple guidance on our products’ operation, thorough instruction on electronic safety, or even legislation and compliance training, our network franchisees are guided to professional excellence by a dedicated network manager. Training is voluntary, and is offered exclusively to J WELL network members.

ouvrir franchise e-cigarette

Website

J WELL c’est aussi une visibilité accrue sur internet. Le site vitrine international jwellstores.com permet une présentation méticuleuse de tous les produits de la marque. C’est un point de repère pour tous les professionnels en recherche d’information technique sur les produits. Pour l’aspect vente en ligne, chaque franchisé peut posséder son propre site web afin de générer des revenus supplémentaires. Bien sûr, J WELL accompagne chacun de ses franchisés en cigarette électronique dans cette démarche en proposant un professionnel spécialiste de ces sites web marchands.

Communication

J WELL is active in every form of networking and communication. Recognising the role of modern means of communication, dedicated J WELL pages can be found on every social networking site. Moreover, J WELL boasts a dedicated community management team ready to respond to any and all queries and offer information on our products and services.

Marketing

On of the strongest assets of our brand is its ability to push the quality of its marketing to extremes. Each new product comes with high-quality point-of-sale documentation, posters and brochures, created by graphic designers as enamoured of J WELL’s products as we are!

After-Sales Service

Nos produits font tous l’objet de test et d’attentions particulières à chaque étape de leurs fabrications mais nous ne sommes jamais à l’abris de défauts. Avec un taux de retours inférieur à 5% ainsi qu’un service dédié, nous vous garantissons à vous, ainsi qu’à vos clients, la tranquillité et la fiabilité de nos produits. Nous garantissons à toutes nos franchises e-cig du réseau, le traitement de vos retours SAV en 8 jours ouvrés.

Stock

Notre entrepôt se trouvant en France, vos commandes effectuées sur notre interface web vous seront livrées en express à J+1 partout en France et vous permettra donc de fonctionner à flux tendus.
Pour bien fonctionner, vous aurez besoin d’avoir des produits à vendre, nous ne vous imposons pas de produits ni de minimum mais il est conseillé de commencer avec un assortiment complet de nos produits afin de répondre à la demande de vos futurs clients qui correspond à 12-15K€.

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BO Vaping

With our BO Vaping range we propose (should you wish to participate) the sale of these products by our franchisees in points-of-sale (tobacconists, newsagents, service stations…) local to them, receiving commission on each sale.
BO Vaping represents the next generation of the electronic ‘capsule’ cigarette, offering a range of accessories and more than fifteen e-liquids in BO Caps.

franchise cigarette electronique

Who are our customers?

Consumers of vaping products fall into several categories:

• Mixed users:

This group still uses traditional cigarettes whilst trying to reduce their consumption with discreet and user-friendly e-cigarettes; this group typically uses e-cigarettes when going out, at work, or when in public places. Along with first-time vapers, this group constitutes a significant part of our core customer base.

• First-time vapers:

This group uses e-cigarettes as an aid to quit smoking: they favour reliable, easy-to-hold devices that are simple and practical to use.
This group consumes more tobacco-flavoured and mint-flavoured e-liquids. Their average spend typically ranges between €30 and €50. For members of this group vaping proves an efficient method of quitting smoking, or at least of reducing their tobacco consumption.

• Experienced vapers:

Naturally, every member of this group was once a ‘first-time vaper’, and all have since developed an abiding passion for vaping.

For this group vaping no longer serves as a quit-smoking aid- indeed, they have already quit- but rather constitutes a pleasurable activity, a social tool, a dégustation in much the same vein as a fine bottle of wine. This group is knowledgable, sometimes more knowledgeable than certain vendors…

They impose no strict budgetary limits for their purchases: their e-liquid must be excellent, and their devices must offer considerable battery-life and must produce dense clouds of vapour.

A demanding group with regard to device performance, the price-range of their devices is more consistent, and sales are made with a sound understanding of the device’s technology.

E-CIGARETTES & BOX

Notre gamme de matériel pour cigarette électronique s’adresse à tous les types de vapoteurs, du débutant au confirmé. Le soin apporté par nos équipes de R&D vous garantit une entière satisfaction que ce soit pour les starter kit (produit d’appel) ou pour nos produits plus évolués comme l’Alesia, l’Onyx et Supra 180 qui allient autonomie, puissance et sécurité (limitation à 10 secondes, contrôle de température, protection de l’inversion de batteries...).

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E-liquids

Nos e-liquides pour cigarette électronique qu'ils soient classiques ou premiums, tous de fabrication 100% française, aux normes ISO 22000 avec la Certification Afnor et répondant à la DPT (Directive des Produits du Tabac), sont créés par nos aromaticiens experts. Ils ne contiennent ni di-acétyle, ni ambrox, ni acétyle propionyle. Nous n'utilisons que des matières premières de grande qualité afin d'obtenir un résultat exceptionnel pour le plus grand plaisir des consommateurs.
Tous nos e-liquides sont traçables dans la plus grande transparence. Notre usine se trouve en région Parisienne et toute l’activité E-liquide est gérée au sein de celle-ci.
Et comme les envies changent au fil des saisons, de nouvelles collections de saveurs sont créées régulièrement afin d'offrir un choix multiple.

Premium e-liquids

Our premium e-liquids: 40 carefully-crafted flavours of unrivalled complexity and quality.

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Classic e-liquids:

Dans la gamme Classique, 46 e-liquides pour cigarette électronique aux arômes tabac blond, brun ou parfumé, des saveurs fruitées ou gourmandes au rendu parfait. J WELL à conçu un e-liquides qui plaisent pour chaque envie.

e-liquide classiques

Christophe: boutique manager, Nice

I had always been hesitant to open my own store because I wanted to differentiate myself in a market that wasn’t simply focused on the same kinds of products, the same brands, in the same surroundings, with no freedom to move except in pricing.
Having chosen to join the JWELL network I was able to focus on my business without having to worry about what my closest competitors were doing. I quickly garnered strong customer loyalty; my clients recognised my dedication to providing exclusive, high-quality products at reasonable prices. Regular arrivals of new devices and liquids piqued customers interest, who as a result would visit more and more frequently. My new goal is to open a second outlet, with the same peace of mind as with my first.

Fred: boutique manager, Montélimar

“As a J WELL franchisee of some 4 years, I can only commend the J WELL network, a network that is based on innovation, quality and service. Going from 30 outlets in France to developing an international market presence in only 3 years is something to be respected. With 100% French-made e-liquids developed by J WELL flavour experts, a dedicated research unit and a truly dynamic and high-quality product range, J WELL’s maintains an important philosophy of accessibility and inclusivity, a philosophy which brings happiness to our customers. This is all topped off with a responsive national after-sales service. For me, J WELL represents a future with promising development prospects.”

Pascal: boutique manager, Luxembourg

“When I decided to start up in the e-cigarette business, I sought out a partner/ supplier who could meet my demands of quality, of dedication and of trust. I wanted a partnership that would give me the freedom to conduct my business as I intended. I wanted products of a quality that would set them apart from others on the market. I wanted responsive after-sales service and assistance, training and information on each new product, constant innovation and effective investment in new design and technology. The JWELL network is a coming together of franchisees, directors and collaborators, allowing the exchange of information and ideas in quick time. J WELL consults with and informs all its partners when new products are launched, soliciting their points of view. At J WELL’s core is a focus on product quality and customer service. My customers understand this- it is they who are my most effective ambassadors.”

Ouvrir un magasin de cigarette électronique J Well

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